Agent-to-Agent (A2A) Commerce: Selling When Your Buyer Is a Machine
TL;DR — When your buyer is a machine you don’t lose a customer — you lose the ability to persuade...
The 2027 Agentic-Web Protocol Map: UCP, ACP, A2A and MCP for Marketers
TL;DR — The agentic web is a layered stack, not a platform war. UCP, ACP, A2A, MCP, NLWeb, AP2, x402...
The Blended Earned-Paid-Owned AI Presence: A Portfolio Model for 2027
TL;DR — "Portfolio" is the right word and the wrong finance. Earned, paid and owned AI presence are not three...
Retail Media Meets Agentic Commerce: Paying to Be the Agent’s Default
TL;DR • Retail media was built on one premise — influence the shopper before the checkout button. An AI agent...
The Coming Multi-Engine Ad Auction: A 2027 AI Media Plan
TL;DR • “The multi-engine ad auction” smuggles in a false assumption — that the engines will converge into one marketplace...
Perplexity’s Ad-Free Bet vs OpenAI’s Ad Model: A Publisher’s Response
TL;DR • The usual comparison — Perplexity's trust-first ad-free bet versus OpenAI's ad-funded scale bet — treats “ads: yes or...
The Attribution Problem in AI Ads: Crediting a Sponsored Recommendation
TL;DR → The hard part of AI-ad attribution is not that conversions are difficult to track. It is that the...
Cost-Per-Citation: Pricing Earned Media Against AI Ad CPMs
TL;DR → The number everyone quotes — “earned media costs £X per AI citation” set against a ~$25 ad CPM...
How to Defend Your AI Citation Share Against Sponsored Competitors
TL;DR → A sponsored competitor cannot buy its way into the answer that cites you. Paid content is 0.3% of...
“Answer Independence” Under Scrutiny: Do Ads Bias the Organic Answer?
TL;DR OpenAI’s promise that ads never influence ChatGPT’s answers is almost certainly true — and that is precisely the problem....