Badge and Certification Programmes That Distribute Links Ethically
TL;DR • Badges are the widest-distributing embeddable asset and the most abused. The tactic splits cleanly into two things that...
Embeddable Widgets That Earn Links at Scale: A 2026 Build Guide
TL;DR • “At scale” means distribution — your widget embedded on many external sites, each embed carrying an attribution link....
Hosted-Content and Coupon-Page Links: The Site-Rep Risk Most Brands Miss
TL;DR • The loud parasite-SEO cases got all the attention, but the site-reputation-abuse (SRA) risk most brands actually carry is...
Detecting AI-Generated Spam Links in Your Backlink Profile
TL;DR • The tells that used to expose a spam link — broken English, keyword-stuffed anchors, obvious foreign-domain junk —...
Expired-Domain Abuse and the 2026 Crackdown: Risks and Realities
THE SHORT VERSION — You do not buy an expired domain’s authority. You buy a claim to it that Google...
SpamBrain and AI Link-Spam Detection: How Google Catches Schemes in 2026
THE SHORT VERSION → SpamBrain neutralizes spammy links rather than penalizing them — it silently switches off the ranking they...
Google’s Site-Reputation-Abuse Policy: A Compliance Guide for Link Builders
THE SHORT VERSION — Site reputation abuse is not a content-quality rule — it is an intent-and-independence rule. Google cannot...
Parasite SEO in 2026: Why It’s Failing and the Site-Reputation Risk It Creates
TL;DR • Parasite SEO — publishing on a high-authority third party to borrow its rankings — is not "risky" in...
Synthetic Control Methods for Measuring a Single Campaign’s Impact
TL;DR — Your biggest campaigns are your hardest to measure: one national PR hit, one flagship page, one target market....
Bayesian Forecasting of Link Building Outcomes
TL;DR — Link building is a small-data, high-uncertainty decision problem — a quarter’s campaign is a dozen links, not a...