Original Research as a Link Building Strategy: A Step-by-Step Guide
Original research is the highest-yielding linkable asset format in 2026 — 94.8% of digital PR practitioners now use data-led content,...
How to Create Linkable Assets That Earn Backlinks Naturally
A linkable asset is a content piece deliberately built to attract backlinks without ongoing outreach effort. The best linkable assets...
How to Build Long-Term Relationships with Editors and Journalists
A repeat placement from a journalist who knows your name is worth more than ten cold pitches to strangers. Long-term...
Personalisation at Scale: Frameworks for Outreach in 2026
The arithmetic of outreach personalisation has always looked hostile. A genuinely personalised email — one that references a specific article...
Follow-Up Sequences That Actually Get Replies
The first email in a sequence captures roughly 58% of all replies — but follow-ups capture the remaining 42%, and...
How to Build a Journalist Database for Digital PR
Here is a number that should reset how you think about media outreach. In 2025, journalists in the UK and...
Technical SEO Link Building: The Complete UK Guide for 2026
Every UK SEO agency has a link building team and a technical SEO team. They sit in different rooms, bill...
LinkedIn Outreach for Link Building: The 2026 Playbook
Let me ask you something. When was the last time you replied to a cold pitch in your inbox? Probably...
Twitter/X Outreach for Backlinks: Does It Still Work in 2026?
Let me give you the honest answer up front. Yes, X (the platform formerly known as Twitter) still works for...
Podcast Link Building: A Complete 2026 Guide
Here's a number that should bother every SEO team in 2026: The average podcast appearance generates 3.4 backlinks within 90...