Connectively (formerly HARO) vs Featured vs Qwoted: Which Wins in 2026
Two years ago, the obvious answer to “which journalist-source platform should I use” was HARO. The free email digest had...
Press Release Distribution in 2026: What Still Works for Links
Walk into any SEO Slack channel in 2026 and mention press release link building — you’ll get one of two...
Embargoes and Exclusives: Negotiating Tier-1 Digital PR Placements
Embargoes and exclusives are the two most consequential negotiating instruments in digital PR. Used well, they determine whether a campaign...
Expert Commentary Pitching: How to Get Quoted in Top-Tier Press
Here's the brutal truth about pitching journalists in 2026. The average response rate to a PR pitch is 3.43%. That...
Data Journalism for SEO: How to Turn Datasets Into Earned Coverage in 2026
Forty per cent of journalists actively want original data or research alongside a pitch. That single figure, lifted straight out...
Newsjacking for Link Building: A Real-Time Reactive PR Playbook
Here's the thing about newsjacking in 2026. Most link builders treat it like a side hobby. Something they'll get to...
AI Bot Crawl Optimisation: Making Your Site Easy for LLMs to Read
Your AI visibility starts with one decision the bot makes before any of the citation, embedding or co-citation work matters:...
The Co-Citation Effect: How Brand Pairings Train AI Models
Ask ChatGPT for the best CRM platform in 2026. You'll get Salesforce, HubSpot, Pipedrive. Ask for the best link building...
AI Citation Recovery: What to Do When You Stop Getting Cited
Your brand used to show up in ChatGPT. Now it doesn't. Or it shows up half as often. Or it...
How to Track Which LLMs Are Citing Your Brand (Tools Comparison)
If you sell a product, service or piece of software in 2026, ChatGPT, Perplexity, Google AI Overviews and Gemini are...