The 2027 AI-Era Link Building Governance Checklist
TL;DR Almost every governance checklist written for AI-era search is a review document: a list of things to look at,...
Data-Scraping Litigation and Your Linkable Assets: A Risk Review
TL;DR No plaintiff has yet won a web-scraping case by owning the data. The claims that survived 2024 to 2026...
Agent Liability and Brand Risk: Who’s Accountable When an Agent Errs
TL;DR Agent-error disputes are not being decided on fault. They are being decided on records — which party can produce...
UK and EU AI Regulation in 2027: Why the Rule That Moved Publisher Leverage Names One Company
THE SHORT VERSION Two dates, opposite outcomes. On 2 August 2026 the EU AI Act's transparency layer became applicable across...
The Right to Be Cited: Attribution Law and Publisher Leverage in 2027
TL;DR There is no right to be cited. The nearest British instrument, the paternity right at section 77 of the...
After NYT v OpenAI: What the AI Copyright Rulings Mean for Content Strategy
TL;DR No court anywhere has decided whether training a generative model on your articles is lawful. The first American appeal...
FTC Enforcement Meets Reddit and AI: Disclosure for Community Link Earning
THE SHORT VERSION The FTC's fake-review rule defines a "consumer review" by where it was posted, not by what it...
AI Advertising Disclosure Rules: What the 2027 Regime Means for Sponsored Citations
TL;DR There is no 2027 disclosure regime. The rule that will decide whether a sponsored citation is lawful is one...
Longitudinal Tracking: Watching Citations Compound Over Quarters
TL;DR The comparison the whole market renews on — this quarter's citation number against last quarter's — is the one...
The AI Visibility P&L: Putting a Financial Value on Being Cited
TL;DR Published AI visibility ROI formulas fail before attribution is reached. They divide a return that accrues over years by...