Link Building for Recruitment and HR Tech Sites
Recruitment and HR tech is one of the most brutally competitive SERPs in UK SEO. Your competition isn't just other...
Trade Press Link Building: The Underrated B2B Goldmine
Ask a B2B marketer where they want their next backlink to come from and most will name the same handful...
How to Land a Link in Forbes, Bloomberg, and the FT (UK Edition)
Let's be honest. Every UK founder, marketing director, and SEO professional I've ever spoken to wants one thing on their...
Connectively (formerly HARO) vs Featured vs Qwoted: Which Wins in 2026
Two years ago, the obvious answer to “which journalist-source platform should I use” was HARO. The free email digest had...
Press Release Distribution in 2026: What Still Works for Links
Walk into any SEO Slack channel in 2026 and mention press release link building — you’ll get one of two...
Embargoes and Exclusives: Negotiating Tier-1 Digital PR Placements
Embargoes and exclusives are the two most consequential negotiating instruments in digital PR. Used well, they determine whether a campaign...
Expert Commentary Pitching: How to Get Quoted in Top-Tier Press
Here's the brutal truth about pitching journalists in 2026. The average response rate to a PR pitch is 3.43%. That...
The Co-Citation Effect: How Brand Pairings Train AI Models
Ask ChatGPT for the best CRM platform in 2026. You'll get Salesforce, HubSpot, Pipedrive. Ask for the best link building...
How to Track Which LLMs Are Citing Your Brand (Tools Comparison)
If you sell a product, service or piece of software in 2026, ChatGPT, Perplexity, Google AI Overviews and Gemini are...
Listicle Placements: The New Most Powerful AI Citation Tactic in 2026
There's a specific kind of content that ChatGPT, Gemini, and Google AI Overviews trust more than almost anything else on...